Effective Date: 9/1/2024

At GWG Wheels, we are committed to safeguarding your privacy and ensuring that your personal information is protected when you use our website, purchase our products, or interact with us in any way. This Privacy Policy outlines how we collect, use, and protect your information, as well as your rights regarding your data.

By visiting and using the GWG Wheels website (“www.gwgwheels.com”), and by interacting with our services, you agree to the practices described in this policy. Please read this Privacy Policy carefully to understand how we treat your personal information.

1. Information We Collect

We collect different types of information to provide and improve our services to you. This includes both personally identifiable information (PII) and non-personally identifiable information (non-PII).

1.1 Personal Information

Personal Information refers to data that can be used to identify you directly or indirectly, including:

• Contact Information: Your name, email address, phone number, and mailing address.
• Account Information: If you create an account with us, we may collect your username, password, and other details related to your account.
• Payment Information: When you make a purchase, we collect payment details, such as credit card numbers and billing addresses, processed through secure payment gateways.
• Order History: Information about the products you have purchased from GWG Wheels, including order dates, quantities, and delivery details.
• Customer Service Interactions: If you contact us for support, we may collect information about your inquiry or issue.

1.2 Non-Personal Information

Non-personal information includes data that does not identify you personally. This type of data helps us improve our website and services. This may include:

• Device Information: Data such as IP address, browser type, operating system, and device identifiers.
• Website Usage Data: Information about how you interact with our website, including pages visited, links clicked, time spent on pages, and other usage patterns.
• Cookies: We use cookies to collect and store certain types of information, including your preferences and how you interact with our Site. For more information on cookies, please see Section 4.

2. How We Collect Information

We collect information through various methods, including:

• Directly from You: When you create an account, make a purchase, contact us for customer service, or sign up for our newsletter, you may provide personal information.
• Automatically: When you visit our website, we collect information using technologies such as cookies and web beacons. This includes tracking your interactions with our website and the advertisements you view.
• From Third Parties: We may obtain information from third parties, such as payment processors, marketing partners, or social media platforms, to enhance your experience on our site.

3. How We Use Your Information

We use the information we collect for several purposes, including:

3.1 Providing Services

• Order Fulfillment: To process and deliver your orders, including contacting you regarding your purchase, shipping, and delivery.
• Customer Support: To respond to your inquiries, provide customer service, and troubleshoot issues you may encounter.
• Account Management: To create and maintain your account, including login credentials, order history, and preferences.

3.2 Enhancing User Experience

• Personalization: To tailor the website experience to your preferences and show you products or services you may be interested in.
• Website Optimization: To improve the performance of our website and enhance your browsing experience.
• Marketing and Communications: With your consent, to send promotional emails, newsletters, and special offers. You can opt-out of marketing emails at any time.

3.3 Legal and Security Purposes

• Compliance with Legal Obligations: To comply with applicable laws, regulations, and legal processes.
• Security: To monitor and protect the security of our website and customer data, including detecting fraud and unauthorized activity.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content and ads. Cookies are small files that are placed on your device when you visit our site. These cookies may be either session cookies (which expire when you close your browser) or persistent cookies (which remain on your device for a set period of time or until deleted).

4.1 Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the operation of our website and to enable basic features such as secure login, shopping cart functionality, and payment processing.
• Performance Cookies: These cookies help us analyze how visitors use our site, which helps us improve the functionality and performance of the website.
• Functionality Cookies: These cookies allow our website to remember your preferences and settings to provide a more personalized experience.
• Targeting Cookies: These cookies are used to deliver relevant advertisements to you and measure the effectiveness of marketing campaigns.

4.2 Managing Cookies

You can control the use of cookies through your browser settings. Most browsers allow you to block or delete cookies, but this may affect your ability to use certain features of our website. For more information about managing cookies, please visit the “Help” section of your browser.

5. How We Share Your Information

We do not sell or rent your personal information to third parties. However, we may share your information in the following circumstances:

5.1 Service Providers

We may share your information with trusted third-party service providers who help us with business operations, such as payment processing, order fulfillment, shipping, marketing, and customer support. These third parties are required to use your information only to provide the services we request and to maintain its confidentiality.

5.2 Legal Compliance

We may disclose your information if required by law or in response to a subpoena, court order, or legal process. We may also share information if we believe it is necessary to investigate or prevent illegal activities, fraud, or to protect our rights, property, or safety and that of our customers or the public.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business or assets, your personal information may be transferred as part of that transaction. We will notify you of any such transfer, and your information will remain subject to the terms of the Privacy Policy in effect at the time of the transfer.

6. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include using encryption technologies (such as SSL/TLS) for sensitive information, employing firewalls, and implementing secure access controls. However, no method of data transmission over the internet is completely secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

You have certain rights regarding your personal information, including:

7.1 Access and Correction

You can request access to the personal information we hold about you and request corrections if any information is inaccurate or incomplete.

7.2 Data Deletion

You may request that we delete your personal information, subject to certain legal and contractual limitations. For example, we may need to retain some information for tax or legal purposes.

7.3 Opt-Out of Marketing Communications

You can opt-out of receiving promotional emails or newsletters at any time by clicking the “unsubscribe” link in the emails we send. You can also contact us directly to update your preferences.

7.4 Cookie Preferences

You can manage your cookie preferences through your browser settings or by using the tools provided on our website.

7.5 Data Portability

In certain circumstances, you have the right to request a copy of your personal information in a structured, commonly used, and machine-readable format, so that it can be transferred to another data controller.

To exercise any of these rights, please contact us using the contact information provided in Section 10.

8. Third-Party Links

Our website may contain links to third-party websites, products, or services that are not owned or controlled by GWG Wheels. This Privacy Policy only applies to information collected by us. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we discover that a child under 13 has provided us with personal information, we will take steps to delete such information. If you believe that we have collected information from a child under 13, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make significant changes to the way we collect, use, or share your personal information, we will post an updated version on this page and update the “Effective Date” at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal information, please contact us:

• Email: support@gwgwheels.com
• Phone: 718-297-9600
• Mailing Address: 105 Lakeville Rd New Hyde Park, 11040

Thank you for trusting GWG Wheels with your information. We value your privacy and are committed to protecting it.

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This Privacy Policy provides a comprehensive outline of how GWG Wheels manages customer data in a way that is transparent, respectful of privacy, and in compliance with relevant privacy regulations.